Leading category innovator Caliwater, the cactus-based functional drink from founders Vanessa Hudgens and Oliver Trevena, bolsters 2022 business footprint in Stater Bros. markets. in southern California
Now on shelves in over 170 locations
Caliwater, the pioneering creator of the functional organic cactus drink, is accelerating its expansion in 2022 in all Stater Bros. markets, over 170 locations, for $2.99. Both popular flavors Caliwater Ginger & Lime and Wild Prickly Pear are now available at Southern California’s largest privately held supermarket chain; a huge achievement for the young company which officially launched less than a year ago.
Known for its presence in Palm Springs and the Coachella Valley, the timing is perfect with the music and arts festivals currently underway in this region, and the brand has also partnered with Soho House to be served as a drink speedboat and mixer to their Soho Desert House pop-up in Indio, CA..
Stater Bros. Markets lives its values through the charitable efforts of its nonprofit arm, Stater Bros. Charities, which aligns with Caliwater’s donation campaign to No Kid Hungry, where Caliwater will donate 5 cents from every can sold up to a total of $1 million – (http://www.nokidhungry.org). This campaign is one that excites the founders of Caliwater, which is focused on ending child hunger in the United States.
Launched in the spring of 2021 with much anticipation and positive reception, Caliwater is defined by a desire to create innovative and fresh functional drinks that connect us to the Earth and to each other. Inspired by the lush and varied landscapes of California, founders Oliver Trevena (actor/host/entrepreneur) and Californian Vanessa Hudgens (actress/music artist/influencer/entrepreneur) looked to their own desert regions for local sourcing. in prickly pear cactus fruit, known for its rare and powerful healthy properties. Their vision: sip Cali from a can. Their key ingredient, prickly pear, comes to life as a drink in their fast-growing canned cactus water, which is not only delicious and organic, but also super hydrating and refreshing, and of course packed with rare antioxidants and benefits for digestion. www.drinkcaliwater.com
“We are thrilled to be able to continue bringing our cactus water beverage to new customers and regions in California, as Stater Bros. is a California staple. Particularly timed for festival season, this launch could not couldn’t be more perfect. We’re excited that we can continue to expand the market footprint of this important functional beverage as the wellness landscape continues to evolve in the beverage category. – Oliver Trevena and Vanessa Hudgens, Co-Founders , Caliwater
Caliwater is the leading cactus water on the market, pioneering a new category, already top rated on Amazon, and is a purely functional drink. Functional benefits of cactus water include its high antioxidant content (which is great for the skin), is known to lower cholesterol levels, offers natural hangover elimination, regulates blood sugar, and has antiviral properties – providing a variety of digestive health benefits. Only 25 calories per box, organic, vegan, kosher and non-GMO.
Caliwater farmers handpick the fruits of the Prickly Pear cactus seasonally and remove the seeds and juice on site. The organic formula is infused with other natural fruits and nectars such as agave and monk fruit, and combined with filtered water to create the final drink, which bursts with a refreshing sweet berry flavor.
Other celebrity brand ambassadors/investors include Gerard Butler, Brooke Burke, Ross Butler, Gregg Sulkin, DJ Ruckus and Glen Powell.
Caliwater launched first on E-Comm, followed by a rollout to retailers and Amazon Prime, and venues throughout 2021, including hotels and restaurants such as Resorts World group properties ‘ Zouk, Elia Beach Club at Virgin Hotels Las Vegas, Cara Hotel, Ysabel, Laurel Hardware, Craig’s, Alfred Coffee and more, with additional hotels and restaurants added constantly. Caliwater is sold on the West Coast at niche retailers such as SunLife Organics and Earthbar, specialty beverage retailers like BevMo, as well as larger supermarket chains such as Erewhon, Bristol Farms and now Stater Bros. Markets, having also recently made its debut on the east coast. via Village Super Market, at ShopRite, Fairway Markets and Gourmet Garage.
About Stater Bros. Markets
Southern California communities turn to Stater Bros. Markets for Fresh. Affordable. Community first. grocery shopping every day. Stater Bros. cares for families and their communities in more than 170 stores and with the help of 18,000 caring employees. While the Stater Bros. meat counter. is legendary for its quality and variety, each department of the store is designed to surprise and delight today’s shoppers. The company lives its values through the charitable efforts of its nonprofit organization, Stater Bros. Charities. Learn more about staterbros.com.