Too Faced founders cut ties with the brand
THE WHAT? The Estee Lauder Companies has announced that Too Faced Cosmetics co-founders Jerrod Blandino and Jeremy Johnson have left the brand. The makeup brand will therefore be led by Tara Simon, who has been promoted to Global President, Too Faced, effective July 1, 2022.
THE DETAILS In her elevated role as Global Brand President, Tara will continue to empower her team to seize and realize fast-growing opportunities for the brand, while further contributing to the company’s makeup category strategy.
THE WHY ? Blandino and Johnson are reportedly embarking on “new entrepreneurial ventures and endeavors,” according to a statement released by The Estee Lauder Companies. ELC President and CEO Fabrizio Freda said, “Tara has been a fantastic leader at Too Faced since joining the brand two years ago, and I know she will continue to leverage of its expertise in brand creation to create an emotional connection with consumers through inspiring products and unique experiences. I am confident that under Tara’s leadership, Too Faced is well positioned for its next phase of growth. And we are very grateful for the outstanding work of Jerrod and Jeremy over the past six incredible years as part of the ELC family.